All companies want to expose their brands, products and services in the best possible way and make some money by closing sales. However, as technology is evolving, more and more communication services appear and it can be very hard to stay in touch with your current and potential customers.
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Email marketing is a technique that has appeared in the early days on the Internet but instead of fading away, it has become stronger and more effective as time has passed. With a very powerful arsenal even today, it can be considered one of the best contenders and helpers when it comes to a proficient, useful and resourceful Internet marketing strategy.
With billions of emails being sent each day, it’s pretty clear that people always stay close to their inbox at all times, so if you need an extra edge in promoting the products and services of your company, then these email marketing techniques are the ones that you need to use in order to get the job done.
There are a few tricks that you can use in order to make your email marketing techniques even more efficient.
Personalize Your Emails
This is a major mistake that many companies tend to make; they avoid making the emails personal and instead they go with bulk or copy pasted emails that don’t appeal to anyone. If you want your email marketing and Internet marketing strategy to be successful, you need to show your customers that you actually care about them, and the only way to do that is to make sure that you talk and engage in conversations on a personal level.
Of course, this requires a lot of your time because you need to insert information that appeals to the user personally rather than adding generic information.
- What Your Email Marketing Campaign Needs to Do:
- Connect with the user at a personal level and understand them
- Understand the real life needs and provide a solution for them
Bring value from the first few words by adding some ideas that will immediately appeal to your user base.
Avoid having a fake familiarity, and appeal to the user by sharing their purchase history and showing that you care about making the future purchases even easier for them. Or, even better, try to make things simpler by showing your new prospects how good your products are by adding some testimonials, as these can contribute to an increase in trust and sales.
Think About Creating an Acquisition Strategy
Since you need to follow any anti-spam laws that your country has listed, it’s important to have some sort of acquisition strategy that follows all rules. A great way to do this is to make sure that you have permission to email your prospects. You can get permission by asking your customer to input their name and information into an opt in form.
Email leads are often called ‘opt in’s, – this refers to the prospect emails you capture from using an opt in form or web form on your website or other forms of online content. Sure, having hundreds or even thousands of emails is a great start, but that won’t be enough, as you always need to expand your customer and user base. This is why you need to actively think about creating a solid technique that allows you to acquire more and more emails.
One of the most important things is to create acquisition forms that don’t require too much information, because if an opt in form is simple, people will most likely hand you their email addresses. Yes, instead of being too obtrusive, you might want to have a more simple, congruent and refined email acquisition process, as this will help to generate more opt ins for your list.
Aweber and MailChimp are great email autoresponders that you can use to create opt in forms, send and receive emails and create an automatic follow up campaign. They also offer you the ability to test out your conversion rates, bounce rates and email opens along with many other helpful statistics.
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Ask only a few questions on your opt in form. 1) Their name 2) Their email address.
Come up with a unique design for the form in order to make it more appealing. Use arrows and an easy to read font.
Use interesting information and a catchy headline that will appeal to the readers rather than drive them away, i.e. offer a free sample, report, exclusive information or discounts etc.
Since most Internet users seem to be coming from mobile platforms, you will need to make sure that you optimize your emails and opt in forms for mobile users as well. Use some designs that can be scaled to multiple resolutions, as this is another way to get even more opt ins from users of all platforms.
You should strive to deliver a simple, elegant and compelling experience for your mobile users right from the start. Test your email marketing campaign on as many mobile devices as possible in order to make sure that the entire process is seamless and error free.
Some Mobile Optimization Tips
- Use unique mobile designs that will appeal to all users.
- Optimize the emails in the best possible way for as many devices as possible.
- When sharing links in your emails, make sure those links and websites are mobile friendly.
- Bring value with the information in your emails.
Use Relevant Information in Your Emails
Today, many people are getting way too many spam emails and complaints are abundant. When someone gets an email from a source they know nothing about, they immediately delete the email or mark it as spam. It’s very important to try to avoid this from happening to your emails at all costs, and instead make sure your email brings value.
Relating to the customers needs and desires based on sex, location and other similar information is essential if you want to get some better results with email marketing. You have to make sure that you are always on track with your audience’s age, goals and so on.