Affiliate marketing is a lucrative career for a few, select bloggers who know how to convert their blog traffic into sales. Most affiliates with a quality product to promote work very hard on driving traffic to their blog only to find they never make more than a few sales. Discouraged, they look for new products to promote only to find the same thing happening all over again. Stopping the cycle of wasting time, effort and money is easy when you avoid making the three most common affiliate marketing mistakes.
The first mistake many affiliate marketers make is to not personalize their blog. Cookie-cutter blog templates provided by many affiliate programs lack the personal touch. Visitors like to see a blog with personal touches which helps connect with a blog owner. Blog visitors want to know that a real person, not a company, is behind a blog. It’s like looking for the right partner for your business. Certainly, you want to partner with someone who you trust. You can see if it’s a scam, the cost involved, and refund options here.
When visitors see a real person who once had the same problem they have, losing weight for example, the visitor is more likely to connect with the blog author. This connection leads to trust and trust leads to conversions. Affiliates can use personal pictures and stories to tell how they suffered from a problem and how product they are promoting solved the affiliate’s problem. Real stories, not sales copy, sell products.
The second common mistake affiliates make is to not pre-sell a product. Pre-selling is overcoming visitor’s objections to price and satisfying their questions about what happens if the product does not work for them. Affiliate content should address price and return policies in detail so when visitors click on an affiliate link, the can be taken to the product’s order page. Visitors will have all the information they need to feel confident about making a purchase.
The final mistake bloggers frequently make is to base a blog around an affiliate product instead of basing their blog on the problem the product will solve. A blog about a specific weight loss product can have the most interesting content on the web but there is no reason for anyone to visit the blog more than once. A blog about how women over 40 have difficulty losing weight will attract readers who come back again and again to read the latest articles on weight loss. The affiliate product should be mentioned but it shouldn’t be the focus of the blog. Savvy web surfers can easily spot an affiliate website, and they won’t hesitate to hit the back button.
Affiliate marketing is rewarding but difficult work. Affiliates who put a great deal of time into designing their blog, writing content and promoting their blog should be rewarded for their efforts. Avoiding these 3 common mistakes will increase conversions by making visitors connect with you, trust you, and trust that the product you are promoting will solve their problem. This, along with a great product to promote, is all you need to increase your conversion rates.