The sales team of any business is the most data driven team which is why it is really important that they have the best tools and resources so that they can improve the sales and manage all the relevant data accordingly. There are several tools that are available for this. The mobile sales tracking system is helpful in managing the data, which also helps the team members to communicate with each other effectively. 

Sales analytics is basically the creation of all the sales data, market trends, and the desired target in sales for the company. With the help of sales analytics, any company can set a realistic goal for their sales department. Monitoring the sales of your business is an effective way to improve the revenue of your company along with improving productivity and efficiency as well. 

This is why you should always invest in the training of your employees for CRM software and how they can utilize the tool to improve their performance as well. There are several things that you should consider as you start analyzing your sales metrics. Here is the list of things that you need to track as you start with your sales analytics. 

  • Sales growth is what this is all about. As the owner or head of your sales department, you should always check out the growth in your sales. Any change or growth can help your team explore the cause and how they can do better and improve their sales accordingly. 
  • The sales target for your sales dept. is the indicator of how well your team is performing. You can monitor if your team is completing their sales records or not and what you can do to improve their efficiency and productivity so that they can improve their track record. 
  • The number of opportunities that you have in your current database is how you can measure how your sales are going to do in the near future. Investing your time and effort with them can improve your sales significantly. 
  • Comparing your sales with your past sales can give you a clear picture of your productivity levels and how you can tackle the everchanging market trends with the help of this data. 
  • The performance of a certain product will give you a clear idea of how you can improve the sales of your upcoming products and what are the expectations of your consumers with your product. 
  • The conversion rate of the leads is how you can measure the growth of your sales. A good conversion rate indicates that your sales team is doing well whereas if your conversion rate is low then you have to work with your sales team and overcome the obstacles. 
  • The cannibalization rate indicates how the new product that your company launched is affecting the sales of other products. As you manage this you can improve the overall experience of your customers. 

  • If you are in a business in which you need to monitor your inventory, then you should always keep an eye on your sell-through rate that will help you in managing your supply chain. 
  • Quote-to-close is another important metric that will tell you how well your team is doing in closing the leads. A better rate will indicate the higher productivity of your sales department. 
  • Improving the average purchase value is an effective way through which you can improve the overall rate of sales. 
  • Lastly, keeping an eye on sales per region is how you can measure the effectiveness of your product globally. 

These are the most important metrics that you can follow in order to grow your sales at a rapid pace.